Brand Guidelines
Use this guide as an overview of the key elements which help to bring the Growbaby International brand to life.
Overview
The Growbaby International brand is designed to be:
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Accessible and relatable for all types of people, regardless of faith, education, income, or background
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Organised but not in a way that it feels rigid, legalistic or unfriendly. Simple rather than complex, navigable and informative
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Filled with life and inspiration through the stories of real people and the impact God has used them to make
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High-quality because the kingdom of God is the best, but not in a way that it feels out of reach for anyone
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Kind in the way that it's put together and presented, with a focus on clear communication and a sense of welcome
Logo
The Growbaby International logo is the most recognisable aspect of the brand.
Because the brand is not yet well-known, the logo should generally be used along with the wordmark that carries the charity's name.
There are several variations of the logo/wordmark arrangement, so the best one can be used to fit a specific situation.
Vertical arrangement
Curved arrangement
Horizontal arrangement
Usage guidelines:
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The vertical and horizontal ratio of the logo should not be changed, as otherwise the image will get distorted
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The colours of the logo and the wordmark should not be changed to any colours other than the approved combinations above
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Local Growbaby groups may create their own versions of the logos above using the template in this Logo Guide
Colour
The use of colour in the Growbaby International brand reflects the vibrancy and inclusivity of the organisation. This is underpinned by calmness and growth, shown through the use of shades of green.
Observatory Teal
Hex: #038C7F
RGB: (3, 140, 127)
Observatory Teal is a primary brand colour and is the most prominent colour in the logo. It can be used as a font or button colour on a white background, or as a background itself. It represents growth and calm.
Electric Violet
Hex: #9305F2
RGB: (147, 5, 242)
Electric Violet is a primary brand colour and features in the logo. It should be used sparingly as it can be overwhelming in large quantities. On the website, it is used to show interaction in links and buttons.
Lochmara Blue
Hex: #0487D9
RGB: (4, 135, 217)
Lochmara Blue is a primary brand colour and features in the logo. It is used sparingly on the website, mainly to highlight particular pieces of content or as an accent colour for graphics or icons.
Amber
Hex: #FFC000
RGB: (255, 192, 0)
Amber is a primary brand colour and features in the logo. It is used sparingly on the website, mainly to highlight particular pieces of content or as an accent colour for graphics or icons.
Coral
Hex: #FF804C
RGB: (255, 128, 76)
Coral is a primary brand colour and features in the logo. It is used sparingly on the website, mainly to highlight particular pieces of content or as an accent colour for graphics or icons.
Pomegranate
Hex: #F23030
RGB: (242, 48, 48)
Pomegranate is a primary brand colour and features in the logo. It is used sparingly on the website, mainly to highlight particular pieces of content or as an accent colour for graphics or icons, or for error messages.
Swans Down
Hex: #D9EEEC
RGB: (217, 238, 236)
Swans Down is a secondary colour and is used mainly as a background on the website and in branding materials, to provide a subtle but noticeable contrast with White and Observatory Teal backgrounds.
White
Hex: #FFFFFF
RGB: (255, 255, 255)
White is a secondary colour and is used mainly as a neutral background on the website and in branding, or for typography, iconography and graphic elements on Observatory Teal or Black backgrounds.
Black
Hex: #000000
RGB: (0, 0, 0)
Off-black is a secondary colour and is mainly used for typography on White, Swans Down or other light backgrounds. It can also be a background when Observatory Teal isn't suitable, such as the website footer.
Typography
The Growbaby International brand consists of 2 fonts: Nunito and Nunito Sans - available for download from Google Fonts.
Across the website, a standard set of Font Styles are used, which can be replicated in any future digital or print materials. The sizes of each font style are shown based on the size for Desktop/Mobile.
H1 Header - Nunito Extra Bold, 35px/26px
H2 Header - Nunito Bold, 32px/25px
H3 Header - Nunito Bold, 22px/20px
P1 Paragraph - Nunito Sans Regular, 22px/20px
P2 Paragraph - Nunito Sans Regular, 20px/18px
P3 Paragraph - Nunito Regular, 18px/16px
Imagery
The Growbaby International brand is supported mainly through photography, as well as some illustrated iconography.
Photography guidelines:
The Growbaby International brand is supported by photos that have been sourced from across the entire Growbaby network.
Where possible, these are high-quality photos, but it is more about the heart of the photo and giving people something to connect with.
Illustration guidelines:
The Growbaby International brand uses mono-colour line illustrations, usually on colourful backgrounds.
All illustrations on the website were created by Bekah Grace at Goosio Creative, who produced the Growbaby International logo.